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Bråtens Famous Wool 100% Norwegian
In the Bråtens collection, you’ll find classic styles made from 100% Norwegian wool – perfect for both everyday wear and an active lifestyle. Bråtens is particularly known for creating high-quality, sustainable products that make it clear to consumers why their products are more environmentally friendly than conventional options. They focus on ensuring an ethical and responsible production chain, from animal welfare to manufacturing and partnerships. Bråtens is also famous for their excellent wool socks, which were originally produced for the Norwegian army due to their unique properties. Today, these socks are ideal for the coldest winter days or as cozy house socks for those who easily get cold feet. Bråtens now produces a wide range of products, including wool socks made from Norwegian wool, warm hats and neck warmers in merino wool, and various stylish sweaters, both traditional and practical. You can find the entire Bråtens collection below, and if you need more, we also have a wide selection of other quality wool clothing from different brands in our wool clothing category.
Bråtens Balaclava in 100% wool BlackOut of stock
Bråtens wool clothing keeps you warm in the outdoors
Bråtens’ story began in 1955 when the company started supplying wool socks to the Norwegian army. Later, Bråtens expanded their deliveries to both the Swedish and Danish armies, including the Sirius Patrol. Today, Bråtens has developed into a brand that produces a wide range of wool clothing, including jackets, sweaters, gloves, and hats – all designed with one goal in mind: to keep you warm when you're out in nature.
Bråtens products are made from Norwegian wool or merino wool, and every piece is created with respect for Norwegian craftsmanship and traditions. The properties of wool are a big part of what makes Bråtens clothing so popular. Wool is temperature-regulating, which helps keep the body warm while also wicking moisture away from the skin. The natural lanolin in the wool gives it a self-cleaning effect, meaning the fabric doesn’t require frequent washing.
The classic Islender sweater remains one of the most popular styles at Bråtens, especially in traditional patterns and colors. The Islender is a thick sweater made from 100% Norwegian wool, which has been worn by workers and fishermen for generations. The original work sweater was typically white with black patterns, but today the Islender comes in many variations and colors, making it suitable for both everyday wear and outdoor activities.
What are the benefits of wool clothing?
Wool is breathable and temperature-regulating, which helps keep the body comfortable and sweat-free, even during physical activity. Wool absorbs moisture from the body and releases it gradually, keeping you dry and reducing the risk of unpleasant odors. This makes wool suitable for long-term activities and outdoor adventures. Many people love Bråtens long johns wool underwear, which is extremely warm but also keeps you dry because the wool ventilates and wicks sweat away.
Wool fibers also have a natural elasticity that allows wool products to retain their shape even after stretching or deformation, ensuring a good fit over time.
Wool is also part of the circular economy since it is a renewable resource – sheep can be shorn year after year. By choosing wool products, you support a circular economy where wool can be recycled or naturally biodegraded. This also reduces the environmental impact because wool, as a natural fiber, requires less energy and fewer resources to produce compared to synthetic materials like polyester. Ethically produced wool reduces the overall environmental footprint.
Wool clothing is also known for its long life and durability, which means wool garments often have a timeless design that can be used for many years. This reduces the need for frequent replacements, saving both resources and money.
Wool is also biodegradable, meaning that when wool products reach the end of their life cycle, they can return to nature without causing harmful waste.
How to wash and care for wool
Wool sweaters and wool products, in general, are easy to care for and typically only require a gentle hand wash. Some washing machines have a wool program that allows you to machine wash wool clothing on an extra gentle setting, but we highly recommend hand washing your products to ensure no unexpected mishaps! Not all machines are the same, and their wool programs can sometimes lead to unfortunate results. Wool retains its shape and softness even after many washes, so you don’t need to worry about that, and this ensures you can enjoy your wool clothing for many years.
With Bråtens wool products, you get both functionality and tradition, wrapped in warmth and comfort. Whether you choose an Islender sweater, a jacket, or a classic Norwegian wool hat, you can be sure to stay warm when you venture into the outdoors.
