’47

A small logo. A long history.

A cap can connect you to a team, a city or a particular time in your life. It can also simply be the one you pick up on your way out. ’47 brings together familiar sporting symbols and a relaxed look that does not require the rest of your wardrobe to follow a particular formula.

From Fenway Park to everyday wear

Twin brothers Arthur and Henry D’Angelo founded the business in 1947. They began selling souvenirs around Fenway Park in Boston, home of the Boston Red Sox. That close connection between a city, its team and its supporters remains an important part of the brand’s identity.

The story also helps explain why an embroidered letter can carry so much meaning. It is a recognisable detail seen from a distance, yet worn differently by each person. On a cap, the logo becomes both a sporting reference and part of a personal outfit.

Sport as a starting point, style on your terms

You do not have to build an entire outfit around a team logo. A cap can fit in as naturally as your shoes or jacket. It can bring colours together, add character to a simple combination or break up an otherwise dark look.

Start with the clothes you already wear. If your wardrobe has plenty of blue and grey, navy is an easy place to begin. A navy cap with olive trousers offers a quiet contrast; navy with navy creates a more coordinated look. A lighter embroidery or warmer colour can instead become the detail that stands out. These are styling suggestions, not rules: choose the combination you feel comfortable wearing.

Between sport, everyday style and collaborations

Sport is ’47’s starting point, but its world extends beyond game day. Alongside caps, the brand makes T-shirts, sweatshirts and other clothing. There is room for a clear team identity as well as details chosen simply because you like them. A cap can feel just as natural with an everyday shirt as with a more athletic outfit.

Collaborations are part of that story. Carhartt and ’47 have brought sporting references together with a look rooted in workwear. Baseball player Bryce Harper appeared in the campaign for their collaboration in 2025. It is an example of the brand connecting life on and off the field, rather than presenting the cap solely as part of a player’s uniform.

For us, the useful question is how you can take inspiration from it. An overshirt, jeans or cargo trousers and a colour that works with the rest may be enough. The collaborations illustrate the brand’s range; they are not a list of collections currently stocked by Army Star.

Find a cap you will want to wear

Two caps with the same team logo can fit very differently. Crown height, front construction and brim shape all influence the overall look. It helps to choose the silhouette first, then consider colour and embroidery.

Clean Up is worth exploring if you want a soft dad cap with a relaxed appearance. If you prefer a more defined front, compare other constructions. Our ’47 cap category introduces the differences and shows the current selection.

A clear team logo or subtle tone-on-tone?

Light embroidery on a dark cap draws the eye. A logo close to the fabric’s own colour is quieter and lets the shape take more of the attention. Neither choice requires a particular age or style; it depends on how much you want the cap to stand out.

Look at side and rear views as well. Colour can appear different with the light, while photographs of the strap and closure tell you about adjustment as well as appearance. Explore the specific variant on its product page before deciding.

A selection that can develop

’47 offers different fits, teams and collections. Army Star’s selection can change, and the products above show what is available here. A guide to the brand’s styles is therefore different from a stock list.

Take care of a favourite

Follow the care label inside your particular cap. Fabrics and constructions vary, so advice for one style is not automatically right for another. Keep the label information accessible when you start using it, making the correct care instructions easier to find later.

Questions about ’47

More help with your choice

Read our guide to choosing a ’47 cap: fit, size and style for practical advice before you decide.